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Extra funding to boost Brussels’ international image

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Tourism authority of Brussels has been granted an additional €700,000 for special activities to improve the image of the city, which suffered after the attacks of 22 March.
The funding, from the Wallonia-Brussels Federation, will go towards promoting the Mixity 2017 event – a year-long celebration of diversity in Brussels, and a new initiative around the theme of pop and street culture.
The Wallonia-Brussels minister in charge of promoting the capital city, Rachid Madrane, said: “Brussels is recovering, but its image has been severely damaged in recent months.
“The government is spending a significant amount to promote the strong points our capital has – its diversity, which is too often presented as a problem when it is a remarkable asset – and its creativity in emerging cultural sectors.”

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